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Notes on Meta ads

I am a freelance media buyer for ecommerce brands, and I run the accounts myself. These are the notes I end up repeating on calls.

Showing all 4 notes

A single desk with a laptop beside a glass meeting room

Hiring7 min read

Meta ads agency or a freelance media buyer

A Meta ads agency sells a team. A freelance media buyer is one person in the account. How an ecommerce brand should choose, and who should log in.

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  1. A laptop, a closed notebook, and a cup of coffee on a desk

    Measurement7 min read

    What is a good ROAS for ecommerce?

    A good ROAS is the one your margin can pay for, not a universal 4x. How to read purchase ROAS in Ads Manager before you scale or cut a Meta campaign.

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  2. Three even stacks of blank cards on a desk

    Structure7 min read

    Facebook ads campaign structure

    How an ecommerce brand should set a Facebook ads campaign structure: one job per campaign, creative as the variable, and what to check before a rebuild.

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  3. Two chairs and a closed notebook across a small table

    Hiring8 min read

    How to hire a freelance media buyer

    What to check before you hire a freelance media buyer for ecommerce Meta ads: who opens Ads Manager, what proof to ask for, and how the first month works.

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